Internet Branding

Does your Web site stand out in the crowd?

Does it magnetize your target audience?

If not, the solution is Internet branding.

Internet branding is the process of developing a distinctive online identity based on both marketing research and creative insight.

In short, your corporate Internet branding strategy creates your visual identity on the Web.

We specializes in Internet branding, including logo design and Web site development services priced for small businesses.

Learn More About Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Your corporate Internet branding strategy should be designed to effectively communicate your enterprise's key messages and value through a broad range of electronic media in order to enhance the awareness, impact and equity of your name.

The Internet branding process must reflect a solid marketing strategy that is based on knowing what will resonate with your potential customers.

Once we have interviewed you about your business, we will research your marketplace in order to identify you target audiences.

We implement the Internet branding process by making sure that your logo and the look and feel of your site is appropriate, distinctive, and memorable, because your corporate Internet brand needs to cut through the visual clutter of the Web to present you eloquently, effectively and memorably to your target audiences.

A key element of your corporate Internet branding strategy is selecting the right color palette for your logo and your site. Different colors and combinations of colors project very different messages and Internet brands. If you wish to communicate that your financial services company is traditional and rock solid to a target audience of investors, you will choose a different color palette to implement your Internet branding strategy than someone marketing a psychic hotline!

Style is another element of Internet branding, expressed in both the choice of graphic elements and type styles. While a flowery script would probably be highly inappropriate for our financial services client, it might just augment the Internet branding effort for our psychic hotline client.

Finally, all the elements of a corporate Internet branding strategy must integrate seamlessly and organically with the messages and overall impression the company wishes to leave with the customer. In short, corporate Internet branding is all about making exactly the right distinctive and memorable impression with the target audience you wish to reach!